Built by people who know dealerships.

In 2019, Keenan asked his brother Chandler what kind of marketing their dealership was doing. Chandler was a service manager at a GMC dealership in British Columbia at the time. The answer: mail-in flyers. That was it.

That gap—dealerships doing almost nothing with digital—became the opening. Keenan launched an automotive marketing agency with a simple differentiator: they didn't just generate leads, they followed up on them. That meant building a team to work thousands of leads per month.

The problem: following up on leads at scale with humans doesn't work. It's too slow, too inconsistent, and too expensive. So they built an AI system to handle it internally.

In 2023, Chandler joined the company full-time. When they compared their internal AI system to what else was on the market, they expected theirs to be worse. It wasn't.

So they stopped selling marketing services and started selling the system itself. That's how Dealership Accelerator was born.